Mp

Metaphor

The metaphor is a way to present a concept by combining it with another, which creates a new set expression that bears no relation to the meaning of its components (e.g. "time is money", "her eyes shone like stars"). Metaphors can be constructed not only on the basis of communicative text forms but also on the basis of multimedia mechanisms. In cognitive processes metaphors facilitate understanding by supporting unconscious association processes and reactions.

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