Content curation

Content curation is a set of constant or periodically repeated actions, conducted by a teacher to authenticate widely available content. As a part of those actions, the teacher must get to know the resources (which is an important factor of his/her development) and section, describe, tag and categorize them. The teacher can recommend the content to his trainees or students. He can also put them into some inspirational websites, like Pinterest or Scoop. There are many possible ways to share them, for example by adding them to intranet or e-mailing them.

Worth to know

  • Content curation fulfills the need of dealing with informational tsunamis, hitting every person who uses the internet for business, or developmental purposes.
  • Content curation allows for the web's resources to be organized and adjusted to a target group. Thanks to that less experienced people can avoid wasting time searching through content and reading the ones that are not valuable, and instead focus on the content that is recommended by experts who not only know the subjects but also the needs of the target group.
  • Content curation can also be a form of self-education. Searching, selection, arrangement, and aggregation of content causes the content curator to very quickly develop themselves in a specific subject. As such it can be used as an exercise for learners, especially on an advanced level.
  • Selection, aggregation, and transmission of content related to a specific subject for a particular group of recipients build the authority of a content curator. It is an often used method in personal branding and building the image of an expert.
  • The arrangement of content can be tied to cyclical communication with the learners. Ranking forms, lists, and newsletters can all be used to accustom recipients to the fact that they can cyclically reliably get batches of new content in a particular subject.
  • Engaging employees in taking care of content can also be a very good method to find people who are talented or have deep knowledge of a particular subject. 

Content curation can be based on five models of function:

  1. Aggregation - collection and sharing of relevant information. Implementation of this model allows to save substantial amounts of time used by employees to search through the internet for the content that is needed by the organization which helps it get an advantage.
  2. Filtering - instead of or in addition to aggregation of content this model works by also filtering the content and delivering it to users who create their preference profiles. Thanks to that they receive only the most valuable information.
  3. Elevation - Works by recognizing a trend and information of higher value for the organization among appearing information. It can make quick reactions to the market’s needs possible.
  4. Mashups - are based on combining two or more pieces of information with the goal of giving them a new meaning, or a new value. It can allow quicker reactions to the market’s needs and adjustments to changes in the industry.
  5. Timelines - a model based on organizing information in chronological order and visualizing it in the form of a timeline. It allows to better demonstrate the development of a certain concept or product.
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